Our advertising analytics process in detail
Your path to clarity
Explore how we collect, analyse, and present actionable advertising data. Our step-by-step methodology ensures transparent insights and practical recommendations for each client.
Results may vary based on campaign, sector, and external factors.
Meet our analytics team
Sarah Mitchell
Lead Data Analyst
Sarah has a decade of experience providing Australian businesses with strategic data insights. Her expertise is in multi-channel advertising analysis, ensuring quality and compliance in every project she oversees.
Ben Carter
Senior Insights Manager
Ben brings broad experience in media analytics and team leadership. He works closely with clients to deliver reports that drive practical business decisions, identifying trends that matter most.
Priya Desai
Performance Metrics Specialist
Priya supports clients in customising their analytics dashboards, focusing on relevance and clarity. She ensures that each business sees the metrics that align with their unique advertising objectives.
How it works
Data collection
Gather data from all relevant advertising channels, including digital, print, and broadcast for comprehensive insights.
Analysis and validation
Apply advanced analytical methods to assess data quality, remove redundancies, and extract significant trends.
Reporting and visualisation
Create easy-to-understand reports and dashboards, presenting findings in a manner that helps drive decisions.
Continuous improvement
Regularly review outcomes, suggest enhancements, and support your team for ongoing advertising success.
How we compare to other analytic tools
See what makes our platform unique for Australian businesses seeking practical, accurate, and actionable advertising analysis.
| Key Features | folteraxio analytics | MarketView Analytics | InsightTrack |
|---|---|---|---|
| Real-time reporting capability | Included | Limited | Standard |
| Customisable reporting and dashboards | Full access | Partial | Limited |
| Australian data compliance focus | Dedicated | General | General |
| Unified multi-channel analytics | Integrated | Separate | Digital only |
| Support and onboarding | Personalised | Generic | Email only |
| Privacy management tools | Built-in | Add-on | Add-on |
| Continuous improvement consulting | Available | Optional | Unavailable |